My interest on movies is slowly fading off these days mainly because mega heroes were unable to deliver hits. I am disappointed by Anji, Andarivaadu, Jai Chiranjeeva, Happy, Bunny, Johnny, Gudumba Shankar and Balu. I have a small analysis of what went wrong and what can be done better.
What went wrong: Every one knows what went wrong. Some of them are Routine story lines, low production values, De glamourized presentations of heroes, bad heroine selection etc.,
What should be done:
1. Play the Number Game: GS and Balu deserves more number of 50 day centres rather than what they got. People will least bother about how much a movie collected. The number of days itself will leave a mark. Balu getting lifted from Jagadamba for 37 days is Absurd. More 50 days centres means hero's image will be built continuosly.
2. Get to new producers: Geeta Arts, Vyjayanthi should be kept away for some time. Vijaya Bapineedu, Devi Vara Prasad, M S Raju and others are waiting for dates from these heroes. But they are sticking to the same old bunch which is giving routine junk movies.
3. Dont miss creative subjects for bullshit: Sukumar-Ram combination subject is very creative and good. This movie with Bunny might have created wonders. But, for some crap this movie got into hands of different people. Do some off beat movies and Experiment. Those becoming flops will do no harm than Andarivaadu and Jai Chiranjeeva. Doing these routine Junk and regretting them later will do no good.
4. Reduce the remuneration: If Big B, Amir and Sharukh charge less than 7 Crores with so much Market, why should Chiru charge so much?? Reducing the remunerations can get very good casting into the movie. Chiru-Shankar, Chiru-Rajamouli combinations are viable if Chiru reduces his remuneration.
5. Increase the publicity: I should say publicity was utter waste so far in recent days. Increase the publicity.
6. Table Profit: Well known fact is that Producer will get a handy table profit for Boss movies. Distr should get into a syndicate and should not pay much for even Boss movies if they know that they will just get break even even with a hit movie.
7. Budget: Recently I met a person and he asked me: "Honestly tell me whats there in Andarivaadu that it will cost 15 Crores?" AV costing 15 Crores is absurd. Production costs cannot go up with an experienced hero. It is crap to say that AV costed 15 Crores.
Finally, they should remember that hiking the prices to recover costs are temperory. A good movie is what people are looking for. People do have creative stories which will suit the image of Mega heroes. But, they cannot reach them. Make sure that there is a channel for people with creative minds to reach you. All the Best....
